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Most people in the world today have facebook. Even children as young as seven years old have facebook. Not to forget the senior citizens who are not totally ‘IT blind’ have facebook too. Facebook has its good and bad. It is a social network that becomes medium to socialize and for gathering back with old long lost friends. Other than socializing, facebook offers the users to play games and do business at the same time. Business carried on facebook is one type of e-commerce that we have learnt in Chapter 6.
The most common business that usually be done through facebook is buying tokens for games. Games like Café World for example, users are given a certain amount of virtual money to start a café business in Café World which includes the furniture, decorations and food to be served. Sometimes, the virtual money is not enough to complete the users desire to decorate their virtual café. Hence, there are services that offer tokens to be bought online and these tokens can be substitute to the virtual money. People who are addicted to facebook and this kind of games will easily buy the tokens to continue playing without having to wait or sacrifice their wants towards their virtual café. This is one type of business on facebook.
Other than that, people also use facebook as a medium to promote their businesses, either products or services. As there are many competitors in the market today, sellers tend to use different styles of promoting their products and services. Since people today are living in the world of Facebook, advertising their products could probably attract customers, new and existing. That would also depends on how interesting and convincing they advertise their products and how customers take it. The information provided and good feedbacks from existing customers will also attract new customers.
Promoting a business and selling through facebook will increase the target market as the business can be viewed by people nationally and also internationally as the internet connects people all over the world. A small business can even be larger and progressive.
However, this kind of business is also open to risks and frauds, just like any other e-commerce applications. Organizations should control anything they post or posted by their fans. It is important to consistently manage their facebook accounts and take immediate actions towards certain comments and suggestions by their customers.
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